About Us

Marketing Zone is a consulting firm that specializes in lead generation and campaign management. We often work with internal advertising agencies and their preferred vendors when contracted for in-house projects. We also collaborate with external:

• Graphic designers
• Web developers
• Database experts
• List brokers
• Mail houses
• Printers
• Public Relations experts

We serve a variety of industries including financial services, professional services and telecommunications.

We are a member of the New England Direct Marketing Association.

Monica Calzolari, President

Monica Calzolari, President, is a gifted writer and strategic marketing communicator. Building relationships and networking are her forte and she grows these relationships through strategic communication.

Many of the best practices that her company recommends and implements, Monica learned during the eight years she worked for three Fortune 500 companies: Sprint Corporation, SunTrust Bank and Union Bank. She managed $4,000,000 annual marketing budgets in the past. She launched Sprint high-speed DSL Internet access in partnership with Cisco and EarthLink and generated $20 million in small business sales in 18 states. Monica introduced The Shortcut Mortgage which led SunBank to #1 mortgage market share in Florida.

Monica earned her MBA from UCLA's Anderson School of Management in Los Angeles and her Bachelors in English from Vassar College in New York. She attends continuing education seminars constantly, including sales training.